Job title: Assistant Marketing Manager | Watches & Jewellery


Job description: You are responsible to market and promote Al Futtaim Watches and Jewellery (AFWJ) brands across UAE through media advertising, advertorials, public relations (PR), special events and promotions, working with Brand Managers to ensure marketing is on brand and using expertise of the local market to exploit the best available opportunities.

Key Specific Accountabilities:

Market Research & Competitor Analysis

Initiate market research and customer data collection in current locations and new territories for the purpose of feedback to the buying and operations managers to assist with buying, product ranges, store layouts, customer service initiatives and store facilities. You will also be responsible for competitor analysis of promotional activity, media campaigns and customer service initiatives in order to devise the best possible marketing tactics for the AFWJ brands

Merchandising & Promotional Plans

In consultation with Brand and Operations departments, you will be required to devise the annual marketing plan and advise on the related promotional activities, providing information on product description, etc to ensure that all promotions are launched accurately and in agreed time scales across all locations. You will ensure that the marketing and promotional activity implemented across the brand is consistent with Brand identity.

Launch Promotional Activity

After the promotional activity has been agreed on, you will be responsible with the Visual Merchandising Manager for the instore launch so that the stores have the opportunity to maximise their contribution and sales opportunities. The time scales should be communicated through the use of an annual promotional calendar. You will be expected to lead the development of this calendar using local knowledge and experience.

Liaison with In- house/external Marketing Agency

Brief the agency on promotional/campaign requirements and work closely with the account team and challenge the delivered concepts and or plans through to successful completion and implementation. You will ensure the agency meets deadlines, budget constraints and concept effectivity as required and requested in initial brief. You will build personal relationships with media to ensure placing of ads to fit with campaign timescales and where the agency are unable to deliver as required.


Utilise and demonstrate their creative skills in approving concepts or to utilise other resources (Internet / images) and instruct the agency to incorporate or utilise these as a basis for the concept campaign. You have the authority to reject concepts and artwork not in keeping with Brand image or where the message is not clearly communicated to the target customer.

PR Activity & Events

Build relationships through sponsorship of suitable events .You are responsible for making the decision to participate after reviewing the costs, return on investment (ROI) and brand exposure. You will coordinate PR events such as new store openings by creating a brief and ensuring all parties are aware of the requirements, and will communicate effectively with each of the involved parties to deliver a successful and professional event. You will also manage all press releases by maintaining good relations with media and advising them on events and new launches. The JH will also be the sole contact on all charity requests and will be responsible for making the decision to participate.


Update and maintain effective yearly bank partnership, driving consumers to retail store


Effective utilisation of marketing budget, to assist in negotiation for marketing support from vendors and develop suitable plans for the funds. You devise and plan campaigns to utilise the annual funds and ensure all claims against this account are processed in a timely fashion with no yearend carry over.

Public Relations

Build good relationships with various medias across all markets, sending product to be featured and assisting in photo shoots as required maintaining the public brand focus on paid and FOC coverage to support the business

Social Media platform

Plan & manage the social media platforms for AFWJ (Facebook & Instagram), advertising and optimizing the social platforms to delivery KPIs, community management ensuring, customer queries are responded timely

CRM & Digital campaigns

Partner with CRM teams and execute targeted campaigns based on the analytics shared. Liaise with internal digital team to explore options for AFWJ social media pages. Execute and follow up the youtube and programmatic advertising in liaison with the agency

NPS and Blue rewards

Drive NPS and achieve company set norms. Monthly announcement of consumer offers on blue rewards

About You

To be sucessfully considered for this role, you must demonstrate the following skills and qualifications:

Graduate in Marketing

3+ years offline and online marketing experience in a marketing role within an international environment, ideally from retail Watches industry

Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives

Strong understanding of customer and market dynamics and requirements

Self- motivated, strong communication skills, team player, time management, and decision making ability

Proficient in MS Excel & Power Point

We’re here to provide excellent service but a little help from you can ensure a five- star candidate experience from start to finish

Expected salary:

Location: Dubai

Job date: Sun, 27 Dec 2020 04:44:27 GMT

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