Job title: CRM Marketer

Company: Chalhoub Group

Job description: Description

CRM Marketer


Who we are

Chalhoub is the leading luxury retailer in the Middle East. With more than 600 stores, 300 brands, and over 65 years of experience in the region, we are the premiere destination for luxury goods. To fuel the next stage of the organisation’s growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey.

Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now’s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you’ll have everything you need to innovate your career.

What you’ll be doing

Our CRM Marketer is responsible for assisting in the development of the omnichannel marketing strategy for various fashion brands including Michael Kors, Tory Burch, Versace, Kar Lagerfeld and more. The person in this role will plan and execute instore CRM initiatives and provide insights and reports for each brand.

You will:

Propose new channels and capabilities to enable on the Marketing tool, given the Brands’ maturity

Support in the logic set-up of the Marketing tool and its capabilities for all Brands

Implement the Marketing Automation strategies

Assist in the definition of Customer Journeys for the different clusters of customers within each Brand

Create content for each Brand related to customer and Brand milestones and in line with the Customer Journey

Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines

Guarantee optimal development and deployment of campaigns based on business goals, customer insights, and their behavior

Build a Clienteling strategy that reflects the brand’s vision

Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels

Segment database to ensure relevance to customers and optimal use of the budget in each campaign

Develop effective training and deployment plans for CRM tools for the stores

What you’ll need to succeed

Experience in CRM and Clienteling – 3+ years

Knowledge of Salesforce

Experience with training store staff


ability to build reports and dashboards

Experience with visualization tools, preferably Looker is a huge bonus

You must come from a retail fashion background

Arabic speaking is preferred

What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.

Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing benefits

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution, remote and flexible working as well as exclusive employee discounts.

Expected salary:

Location: Dubai

Job date: Fri, 26 Feb 2021 07:36:36 GMT

Apply for the job now!

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