Job title: External Retail Manager

Company: Richemont

Job description: MAIN PURPOSE

The External Retail Manager is responsible to boost and achieve the agreed sales targets in a strategic and competitive area. He is an “Ambassador” for the brand and establishes a strong and long term partnership with regional partners and local sales teams with a clear focus on the external boutiques network. He provides continuous support and highest level of service to the accounts under his management.


  • Responsible for implementation of brand strategy in the Middle East & Africa (comprising of GCC, Turkey, South Africa, & Israel) based on the Maison’s worldwide guidelines and local specificities.
  • Develop the external retail network in the GCC
  • Achieve yearly set sales objectives (including wholesale, external and internal retail)
  • Monitor the growth of every retailer (Sell-out strategy, model stock implementation, etc.).
  • Work closely with the Retail Director on monthly allocations and minimum stock.
  • Ensure exclusive distribution according to brand strategies
  • Implement action plan to increase the network sell-out
  • Qualitative increase of brand visibility via qualitative distribution scenarios
  • Prospect of new territories and sales potentials
  • Regularly visit business partners to review business and cultivate strong relationships
  • Control and ensure timely payments from retailers
  • Plan monthly travel for visiting POS
  • Control the respect of image (visibility, stock, display material, etc.)
  • Monitor competition, products launches, events, pricing and overall network development.
  • Maximise visibility of brand in the POS keeping brand guidelines in view, negotiate for space and work closely with VM on implementation (animations, etc.).
  • Lead the external Boutiques to success and achieve sales targets yearly both in SI and SO.
  • Recruit, train and develop external boutique teams
  • Build a yearly 360 Marketing plan in collaboration with the marketing team and the Brand Director
  • Identify potential events opportunities to recruit new clients and increase brand awareness.
  • Responsible for annual sales forecast for each market, in coordination with the Supply-Chain / Marketing Department.
  • Prepare and participate to the trade shows (e.g. Bahrain, Qatar) and expos (SIHH).
  • Create and execute annual regional Akademie
  • Conduct on the road POS trainings
  • Organize the manufacture visits for local sales team.
  • Follow up on customer’s complaints to ensure they are resolved efficiently


  • Minimum of 5 years experience in wholesale, business development and/or account management experience of a global consumer or luxury brand in a MNC
  • Bachelor’s degree holder or higher educational qualification
  • Understanding of the luxury retail industry and market knowledge and trends
  • Strong in visioning and commercial mindset: Ability to see the bigger picture, anticipate future consequences and trends, strong analytical skills
  • Drive: Goal oriented, resourceful and resilient
  • Consistently pushes himself/herself for the highest level of achievement
  • Excellent communication skills in English and Arabic languages
  • No travel restrictions within the Middle East, India, Africa region

Expected salary:

Location: Dubai

Job date: Fri, 18 Dec 2020 23:14:39 GMT

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