Job title: Marketing Manager

Company: CP Concept

Job description: Job Description

Job Title Marketing Manager

Description

:
Trade Marketing Manager is responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs) with the Territories and concepts teams a, while ensuring the proper development, execution and benchmarking of all programs designed to increase brand revenue and footfall.
Tasks at hand:
Drive thoughtful marketing strategies that impact in-store traffic, retention & acquisition
Create and maintain trade calendar of activities working with both the Retail & Marketing teams
To iinitiate, roll out and track Trade Marketing programmes with the retail and territories/concepts marketing teams designed to increase sales and footfall, and brand/category presence.
Build and maintain strong relationships with Mall Partners and leverage/test marketing opportunities when brand-appropriate
Ideate and support store-led local events, partnerships and opportunities to drive in-store traffic and clienteling initiatives
Partner with CRM, Analytics, and Planning to set KPIs that measure the effectiveness of marketing initiatives
Analyse brand sell through results by channel and make recommendations to increase results
Manage budget and ROI for specific Trade Marketing activities
Partner with Digital Marketing and Email teams to amplify awareness of marketing initiatives and selling opportunities
Partner with territories marketing heads to create and implement in-store activations supporting increased traffic during key selling moments throughout the year
Build tourism initiatives through marketing partnerships driving key groups to stores
Brief Global Advertising to ensure strategic outdoor advertising placements supporting key selling moments throughout the year
Partner closely with creative to produce marketing assets as needed
Provide local marketing support to stores upon request and as needed
Ensure clear and concise store communications are developed through Retail Communications for all retail marketing initiatives in a timely manner
Skills:
Minimum of 5 years TRADE Marketing experience, preferably in a retail environment
Critical thinking and analytical problem-solving skills
Data analytics skills of client insights
Tie ups, partnerships, Mall Marketing and knowledge of KSA and UAE markets is a must.
Experience with developing client-centric strategies within a retail environment
Exceptional problem solving skills
Strong visual communication skills ie: Power Point, Excel
Ability to prioritize, and multitask effectively
Thrive in a fast paced on-time deliverable environment
Strong analytic and project management skills
Qualifications
:
Trade Marketing Manager is responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs) with the Territories and concepts teams a, while ensuring the proper development, execution and benchmarking of all programs designed to increase brand revenue and footfall.
Tasks at hand:
Drive thoughtful marketing strategies that impact in-store traffic, retention & acquisition
Create and maintain trade calendar of activities working with both the Retail & Marketing teams
To iinitiate, roll out and track Trade Marketing programmes with the retail and territories/concepts marketing teams designed to increase sales and footfall, and brand/category presence.
Build and maintain strong relationships with Mall Partners and leverage/test marketing opportunities when brand-appropriate
Ideate and support store-led local events, partnerships and opportunities to drive in-store traffic and clienteling initiatives
Partner with CRM, Analytics, and Planning to set KPIs that measure the effectiveness of marketing initiatives
Analyse brand sell through results by channel and make recommendations to increase results
Manage budget and ROI for specific Trade Marketing activities
Partner with Digital Marketing and Email teams to amplify awareness of marketing initiatives and selling opportunities
Partner with territories marketing heads to create and implement in-store activations supporting increased traffic during key selling moments throughout the year
Build tourism initiatives through marketing partnerships driving key groups to stores
Brief Global Advertising to ensure strategic outdoor advertising placements supporting key selling moments throughout the year
Partner closely with creative to produce marketing assets as needed
Provide local marketing support to stores upon request and as needed
Ensure clear and concise store communications are developed through Retail Communications for all retail marketing initiatives in a timely manner
Skills:
Minimum of 5 years TRADE Marketing experience, preferably in a retail environment
Critical thinking and analytical problem-solving skills
Data analytics skills of client insights
Tie ups, partnerships, Mall Marketing and knowledge of KSA and UAE markets is a must.
Experience with developing client-centric strategies within a retail environment
Exceptional problem solving skills
Strong visual communication skills ie: Power Point, Excel
Ability to prioritize, and multitask effectively
Thrive in a fast paced on-time deliverable environment
Strong analytic and project management skills
Primary Location: AE-AE-Dubai
Job: Marketing
Organization: CP Concept
Schedule label / : Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/??? : Dec 30, 2020, 8:24:29 AM

Expected salary:

Location: Dubai

Job date: Fri, 12 Feb 2021 02:41:30 GMT

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