Job title: Retail Executive/Specialist
Job description: Job Description
Job Title Retail Executive
Reporting to the Marketing & Retail Manager, the Retail Executive is responsible for implementing a strong consumer based retail and service excellence strategy for Puig Prestige (Carolina Herrera Fragrance and Make Up) and Niche (Christian Louboutin & Penhaligon’s) brands across the Middle East by working closely with Puig market partners across the region.
Functions and Responsibilities:
In-Store Customer Experience Work closely with HQ, local marketing, and retail teams to strengthen in-store experience with a clear insight from local consumers, by defining an animation calendar (services & special events) for top key regional doors, which will include on a regular basis different on- counter events related to basic services (such as engraving, handwriting) and special consumer events (such as pop ups, on-counter retailtainments, perfumery masterclasses and/or VIP events) in line with the marketing calendar and peak sales occasions. Define and implement procedures for ensuring optimal customer experience. (i.e. retailers PR manager / personal shopper / event planners relationship management & supplies, services, VIP GWP deliveries, etc.). Liaise with distributors and suppliers to ensure the delivery of high-quality services that positively affects the perception of our brands. Conduct field visits, to ensure service level is maintained, identify gaps to improve the service and feed back to distributors and the regional education manager .
Customer Relationship Management (CRM) Implement and utilize customer relationship management (BA APP) tool coordinating and monitoring customer experience operations. Ensure a perfect deployment of this tool among the counters by working closely with the regional education manager and distributors. Ensure proper use of the data collected through CRM and implement activities to help improve engagement with the consumer working closely with the marketing team (digital and brand managers) Working closely with the education team to make sure the sell through team (BRs) are well educated and trained on implementing consumer engagement activities.
Visual Merchandizing/Temporary animations Oversee and implement the merchandising of products and the temporary brand animations that come along with the monthly animation calendar Ensure visual excellence and consistency are maintained in product display across all touch points in the region. Manage local production of regional display materials as per brand guidelines. Create detailed VM guidelines for stand merchandizing updates and monitor quality of implementation Prepare and manage annual budgets Work closely with distributors, and suppliers to ensure flawless execution of animations, launches and temporary merchandizing Conduct field visits to ensure all visual implementation in store are of high standard.
Other Build strong and collaborative relationships with key stakeholders including those from retail, training, merchandising, and marketing functions. Cross-functional communication with distributor retail and VM teams is key. Close follow up on luxury top players to understand and share market trends and competitors’ services experiences to improve our CX strategy
Requirements: Experience: 3-4 years of experience in retail ideally in beauty niche/ luxury environment. Experience in Makeup would be a plus. Education : Graduate calibre in business/marketing or similar field Languages : Fluency in English. Arabic is an asset Skills & Knowledge required : Sensitiveness to luxury and excellence in quality Knowledge and passion about the retail world and excellent consumer experience Collaborative nature, ability to work with cross functional teams Ability to take initiatives, and work on multiple projects
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Job date: Thu, 01 Apr 2021 03:19:47 GMT
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