Job title: Senior marketing executive
Company: Landmark Group
Job description: Job Description
Job Title Marketing / Brand Management / Marketing Research / Digital Marketing
Salary 7,000 AED
Experience
School Degree
Description
Planning & Budgeting
- Support in monitoring and maintaining budget controls on the assigned marketing budget
- Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.
- Assist the Concept – Territory Marketing in planning the Marketing Calendar
Marketing Execution
- Manage advertising creatives for the territory ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS.
- Manage all in-store creatives including generic, seasonal, promotional and salhhe POS
- Work alongside the Marketing Manager to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor and radio
- Work closely with the Graphic Designer in managing the entire window process – sourcing suppliers and samples, completing allocations for all stores across territory
- Assist Graphic Designer in supplier and vendor management – approving samples, negotiating cost, new material development etc
- Collate competitive research on window schemes, season launches, sales, promotions and offers
- Help review the effectiveness of advertisement promotions and take corrective actions
- Manage the production of marketing materials, including leaflets, posters and flyers – writing and proof-reading copy, and liaising with designers and printers
- Support in recommending store promotions in consultation with Retail Operations/ Concept Marketing
- Ensure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits
- Prepare the LPOs (job orders) for the same and maintaining a monthly update to the ‘spend vs. budget’
Marketing Co-ordination
- Coordinate with Concept managers on a monthly basis, to understand and meet their requirements of signage’s, POS materials, display stands etc and ensure consistency in creatives, advertising, promotions and events
- Coordinate all marketing activity including advertising campaign, in-store graphics, windows, launch event and PR for store launches
- Coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization
- Coordinate cross promotions, tie-ups, brand events for store launches, customer evenings and fashion shows (if applicable)
- Follow through the media advertising maintained with the agency
- Coordinate with the Advertising agency for the artworks, media materials, photo shoots
- Arrange for the printing and production of new materials (literature, exhibition stands, give-aways etc.) prior to events / shows
- Coordinate all corporate / brand events including brand launch, seasonal launches etc under the guidelines of the Territory/ Regional Marketing Manager
- Coordinate all direct mailing activities
- Coordinate with PRO for various permissions/approvals required for sale, promotions, flyer distribution etc
- Coordinate with local suppliers/agency for quotations, negotiations, deliveries and payments
Market Research
- Partner with Corporate / Concept Marketing for periodic market research to study the customer profile / preferences and buying patterns
- Partner with Corporate / Concept Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign
Expected salary:
Location: Dubai
Job date: Fri, 08 Jan 2021 01:05:35 GMT
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