Senior marketing executive

Job title: Senior marketing executive

Company: Landmark Group

Job description: Job Description

Job Title Marketing / Brand Management / Marketing Research / Digital Marketing

Salary 7,000 AED

Experience

School Degree

Description

Planning & Budgeting

• Support in monitoring and maintaining budget controls on the assigned marketing budget
• Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.
• Assist the Concept – Territory Marketing in planning the Marketing Calendar

Marketing Execution

• Manage advertising creatives for the territory ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS.
• Manage all in-store creatives including generic, seasonal, promotional and salhhe POS
• Work alongside the Marketing Manager to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor and radio
• Work closely with the Graphic Designer in managing the entire window process – sourcing suppliers and samples, completing allocations for all stores across territory
• Assist Graphic Designer in supplier and vendor management – approving samples, negotiating cost, new material development etc
• Collate competitive research on window schemes, season launches, sales, promotions and offers
• Help review the effectiveness of advertisement promotions and take corrective actions
• Manage the production of marketing materials, including leaflets, posters and flyers – writing and proof-reading copy, and liaising with designers and printers
• Support in recommending store promotions in consultation with Retail Operations/ Concept Marketing
• Ensure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits
• Prepare the LPOs (job orders) for the same and maintaining a monthly update to the ‘spend vs. budget’

Marketing Co-ordination

• Coordinate with Concept managers on a monthly basis, to understand and meet their requirements of signage’s, POS materials, display stands etc and ensure consistency in creatives, advertising, promotions and events
• Coordinate all marketing activity including advertising campaign, in-store graphics, windows, launch event and PR for store launches
• Coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization
• Coordinate cross promotions, tie-ups, brand events for store launches, customer evenings and fashion shows (if applicable)
• Follow through the media advertising maintained with the agency
• Coordinate with the Advertising agency for the artworks, media materials, photo shoots
• Arrange for the printing and production of new materials (literature, exhibition stands, give-aways etc.) prior to events / shows
• Coordinate all corporate / brand events including brand launch, seasonal launches etc under the guidelines of the Territory/ Regional Marketing Manager
• Coordinate all direct mailing activities
• Coordinate with PRO for various permissions/approvals required for sale, promotions, flyer distribution etc
• Coordinate with local suppliers/agency for quotations, negotiations, deliveries and payments

Market Research

• Partner with Corporate / Concept Marketing for periodic market research to study the customer profile / preferences and buying patterns
• Partner with Corporate / Concept Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign

Expected salary:

Location: Dubai

Job date: Fri, 08 Jan 2021 01:05:35 GMT

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